Use Cases | Visual Hive

Trade Show

Before the event

Enhanced Strategy Development
Benefit: Boost attendee acquisition and engagement.
Utilising #SmartHive, we help you craft a targeted promotional strategy that highlights key exhibitors and innovations through compelling #SmartVideo content. This approach generates buzz and drives registrations by captivating potential attendees with previews and highlights tailored to their interests.
Deep Audience Insights
Benefit: Improve marketing effectiveness and increase registrations.
With #SmartData, we analyse historical event data to identify key attendee segments and behaviours. This allows you to create precise, targeted marketing campaigns that improve registration rates and enhance exhibitor ROI. By understanding trends and predicting preferences, you can tailor every aspect of your event to meet specific attendee needs.
Proactive Engagement Planning
Benefit: Increase attendee satisfaction and engagement.
Our #SmartAI-powered chatbots and virtual assistants provide personalised pre-event engagement. They handle attendee queries, recommend exhibitors and sessions based on individual interests, and guide them through the registration process. This ensures attendees feel welcomed and informed from the start, setting the stage for a positive event experience.

During the Event

Dynamic Event Management
Benefit: Enhance real-time engagement and operational efficiency.
Implementing #SmartHive real-time analytics allows you to monitor booth traffic, session attendance, and attendee engagement. This enables you to make dynamic adjustments and send targeted notifications to attendees about must-visit exhibits and key sessions, ensuring a seamless and engaging event experience.
Interactive Live-Streaming
Benefit: Expand reach and increase participation.
#SmartVideo live-streaming with interactive features such as Q&A sessions, polls, and live discussions engages both on-site and remote participants. Attendees can save and share key moments, making the content more interactive and memorable, thereby increasing overall engagement.
Personalised Navigation and Assistance
Benefit: Improve attendee experience and satisfaction.
Integrating AI-powered navigation assistants within the event app helps attendees find their way, schedule meetings with exhibitors, and receive personalised session recommendations. This level of personalisation ensures that each attendee has a unique and engaging experience, enhancing their overall satisfaction and likelihood of returning.

After the Event

Comprehensive Content Repurposing
Benefit: Maintain engagement and extend event impact.
Using #SmartVideo, we transform event recordings into engaging post-event content, including highlight reels, exhibitor showcases, and attendee testimonials. This keeps the event alive in attendees' minds and encourages further engagement through shareable, high-quality video snippets.
Detailed Performance Analysis
Benefit: Inform future strategies and improve ROI.
#SmartData enables thorough performance analysis by measuring event success through detailed engagement metrics and exhibitor feedback. These insights guide strategy refinement for future events, ensuring continuous improvement and better outcomes.
Personalised Follow-Up
Benefit: Foster ongoing relationships and retention.
#SmartAI personalises follow-up communications, offering tailored content recommendations and connecting attendees with exhibitors they interacted with. This fosters ongoing networking opportunities and strengthens the sense of community among participants. AI also assists in generating customised post-event reports and summaries, enhancing attendee satisfaction and retention.
Exhibitor Insights
Benefit: Maximise exhibitor satisfaction and revenue.
Our unique #SmartData approach identifies which exhibitors are prime candidates for upgrades and which are in danger of churning. By proactively addressing exhibitor concerns and offering tailored solutions, you can enhance their event experience, improve retention rates, and open opportunities for upselling premium services.

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Conference

Before the event

Tailored Personalised Agendas
Benefit: Enhance attendee satisfaction and engagement from the outset.
Utilise #SmartAI services to help attendees build their own conference agendas based on their preferences. This ensures a personalised experience, increasing their excitement and investment in the event right from the start.
Insight-Driven Content Creation
Benefit: Improve attendee acquisition and content relevance.
Leverage #SmartData to identify trending topics and audience needs, guiding the creation of #SmartVideo content that addresses these interests in pre-event marketing. This targeted approach attracts the right audience and ensures that your content resonates with their expectations.
Pre-Event Engagement Boosters
Benefit: Increase attendee investment and participation.
Deploy #SmartHive strategies to launch pre-event discussions and Q&A sessions with speakers. This proactive engagement fosters a sense of community and anticipation, encouraging higher participation rates and deeper attendee involvement.

During the Event

Enhanced Networking Opportunities
Benefit: Improve attendee engagement and networking value.
Use #SmartData insights to facilitate real-time networking opportunities, connecting attendees with similar interests or complementary professional goals. This enhances the networking value of the conference, ensuring attendees build meaningful connections.
Interactive Learning Experiences
Benefit: Increase attendee engagement and learning.
#SmartVideo enables live interactive workshops and breakout sessions, allowing for deeper engagement and personalised learning experiences. Instant replay and highlight reels ensure attendees can revisit key moments they might have missed, maintaining high levels of engagement.
Personalised Scheduling
Benefit: Enhance attendee satisfaction and event efficiency.
Offer personalised schedule creation through the event app, powered by #SmartAI. AI recommendations help attendees plan their day with sessions, networking, and breaks based on their interests and previous engagements, ensuring a smooth and enjoyable experience.

After the Event

Accessible Content Library
Benefit: Maintain engagement and extend event value.
Transform conference sessions into a comprehensive #SmartVideo content library, categorised and easily accessible for attendees to revisit and share. This keeps the event’s content relevant and engaging long after the conference ends.
In-Depth Engagement Metrics
Benefit: Improve future event strategies and attendee satisfaction.
Analyse #SmartData to track which sessions and topics resonated most, providing valuable insights for planning future conferences. This ensures better alignment with attendee interests and enhances overall satisfaction.
Continuous Learning Platform
Benefit: Foster long-term engagement and retention.
Establish a #SmartAI-driven learning platform that recommends personalised content and upcoming events based on attendees’ conference interactions and feedback. This continuous learning approach keeps attendees engaged and looking forward to future events.

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Community

Before the event

Focused Community Engagement
Benefit: Enhance relevance and attendee acquisition.
Leverage #SmartAI to analyse community discussions and identify hot topics. This data shapes the event agenda to address these areas of interest directly, ensuring that the event resonates with the community and attracts a highly engaged audience.
Engaging Content Teasers
Benefit: Drive pre-event engagement and excitement.
Use #SmartVideo to create engaging teasers featuring community leaders and upcoming event highlights. These teasers spark interest and drive engagement by providing a preview of what attendees can expect, building anticipation and encouraging registrations.
Interactive Pre-Event Challenges: Benefit
Foster community cohesion and participation.
Introduce fun, interactive pre-event challenges using #SmartHive strategies. These activities encourage participation and help build a sense of community cohesion before the event, ensuring that attendees are already engaged and connected when the event starts.

During the Event

Video Editorialising and Automated Highlights

Unlock the full potential of your event content with meticulous editorialising and AI-driven highlights, ensuring your messages resonate long after the event.

Live Community Feed
Benefit: Create a vibrant and engaging event atmosphere.
Foster a live community feed where attendees can share insights, photos, and key takeaways in real-time using #SmartHive. This interactive feature creates a vibrant event atmosphere that extends beyond physical boundaries, encouraging active participation and engagement.
Interactive Streaming
Benefit: Deepen connections and broaden participation.
Stream community-led panels and discussions with interactive elements through #SmartVideo. This allows for broader participation and deeper connections among community members, making the event more inclusive and engaging for everyone.
Instant Matchmaking
Benefit: Enhance a sense of belonging and community engagement.
Deploy #SmartAI chatbots to facilitate instant matchmaking for community discussions and group meet-ups based on shared interests. This enhances the sense of belonging and ensures that attendees can connect with like-minded individuals, enriching their event experience.

After the Event

Actionable Feedback Loop
Benefit: Improve future events and refine community interactions.
Implement #SmartData tools to gather and analyse attendee feedback. These insights offer actionable recommendations for refining community interactions and future event planning, ensuring continuous improvement and increased satisfaction.
Personalised Content Delivery
Benefit: Maintain engagement and personal connection.
Utilise #SmartAI to deliver personalised content recommendations to community members based on their event activities and discussions they engaged with. This keeps the community engaged and ensures that content remains relevant and interesting.
Continuous Engagement Strategy
Benefit: Sustain interest and community momentum.
Develop a series of #SmartVideo follow-up content that keeps the community engaged. Regular updates and interactive opportunities maintain interest and excitement around the community’s themes and activities, fostering long-term engagement and retention.

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Publisher

Before the event

Cross-Promotion Strategy
Benefit: Maximise attendee acquisition and engagement across events.
Develop a #SmartHive strategy to leverage insights across multiple trade shows. Use #SmartData analysis to identify cross-promotional opportunities, ensuring that each trade show benefits from the strengths of others. This targeted approach increases overall attendance and engagement by highlighting the diverse offerings available.
Compelling Preview Highlights
Benefit: Drive broader audience interest and registrations.
Create compelling #SmartVideo previews that showcase the unique offerings of each trade show. Use targeted marketing to attract a broader audience by highlighting the key features and benefits of attending, thereby increasing registration rates and pre-event excitement.
Personalised Engagement Analysis
Benefit: Enhance pre-event communication and attendee satisfaction.
Utilise #SmartAI to understand potential attendee interests across different shows. This enables personalised pre-event engagement and communications, ensuring that each attendee receives relevant information and feels valued, thus increasing their likelihood of attending multiple events.

During the Event

Real-Time Cross-Event Engagement
Benefit: Maintain high engagement and operational efficiency.
Implement #SmartHive real-time analytics to monitor booth traffic, session attendance, and attendee engagement across multiple trade shows. This allows for dynamic adjustments and targeted notifications to attendees about must-visit exhibits and key sessions at each event, ensuring a seamless and engaging experience.
Interactive Cross-Event Streaming
Benefit: Expand reach and increase participation.
Utilise #SmartVideo to offer cross-event streaming, showcasing highlights from various trade shows simultaneously. This approach provides attendees with a broader perspective and fosters a sense of global community, encouraging them to participate in more sessions and activities.
AI-Powered Personalisation
Benefit: Improve attendee experience and event efficiency.
Deploy #SmartAI-powered navigation assistants within the event apps to guide attendees to relevant sessions, exhibitors, and networking opportunities across multiple trade shows. This level of personalisation ensures a unique and engaging experience for each attendee, enhancing their overall satisfaction.

After the Event

Comprehensive Event Recaps
Benefit: Extend engagement and maintain interest.
Compile #SmartVideo recaps that highlight the best of each trade show, encouraging attendees to explore content from events they may not have attended. This approach keeps the events alive in attendees' minds and maintains engagement post-event.
In-Depth Trend Reporting
Benefit: Inform future strategies and enhance exhibitor satisfaction.
Aggregate #SmartData from across trade shows to identify industry trends and insights. Provide valuable post-event reports to exhibitors and attendees, helping them understand market dynamics and plan future strategies more effectively.
Continuous Community Engagement
Benefit: Foster a year-round sense of community and increase retention.
Employ #SmartAI to recommend other trade shows, content, and networking opportunities based on attendee behaviour and preferences. This continuous engagement fosters a sense of community across events, encouraging attendees to participate in future trade shows and maintain their connections within the industry.
Exhibitor Insights
Benefit: Maximise exhibitor satisfaction and revenue.
Our unique #SmartData approach identifies which exhibitors are prime candidates for upgrades and which are in danger of churning. By proactively addressing exhibitor concerns and offering tailored solutions, you can enhance their experience, improve retention rates, and open opportunities for upselling premium services.
Regional Data and Insights
Benefit: Optimise regional strategies and increase engagement.
Leverage #SmartData to provide regional insights, understanding attendee behaviours and preferences in different geographical areas. This enables more effective regional marketing and engagement strategies, ensuring that each trade show is tailored to the specific needs and interests of its regional audience.

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Summit

Before the event

Optimised Agenda Crafting
Benefit: Enhance attendee engagement and increase registrations.
Leverage #SmartHive insights to shape the summit agenda, ensuring that topics and speakers align with attendee interests and industry trends. This data-driven approach maximises pre-event excitement and attendance by tailoring content to meet the specific needs and preferences of your target audience.
Effective Pre-Event Networking
Benefit: Boost attendee engagement and satisfaction.
Introduce a #SmartAI-powered networking platform that allows attendees to connect and schedule meetings based on mutual interests and professional goals before the summit begins. This facilitates meaningful connections and encourages networking, enhancing the overall attendee experience.
Engaging Interactive Previews
Benefit: Increase attendee acquisition and engagement.
Develop #SmartVideo teasers of key sessions and speakers, distributed through targeted marketing campaigns. These engaging previews build anticipation and drive engagement by providing a sneak peek into the summit’s highlights, enticing potential attendees to register and participate.

During the Event

Real-Time Session Tracking
Benefit: Maintain high engagement and operational efficiency.
Utilise #SmartData to track session engagement in real time, dynamically highlighting popular content or discussions on social media and the event app. This keeps the momentum high throughout the summit by ensuring attendees are always informed about trending sessions and activities.
Interactive Learning Experiences
Benefit: Increase attendee engagement and learning.
#SmartVideo enables live interactive workshops and breakout sessions, allowing for deeper engagement and personalised learning experiences. Instant replay and highlight reels ensure attendees can revisit key moments they might have missed, maintaining high levels of engagement.
Responsive Audience Feedback
Benefit: Improve attendee satisfaction and retention.
Use #SmartAI sentiment analysis tools to gauge audience reactions to different sessions and speakers. This allows organisers to make real-time adjustments or provide follow-up content that addresses attendee feedback, ensuring a responsive and engaging summit experience.

After the Event

Key Takeaways Distribution
Benefit: Reinforce learning and maintain engagement.
Employ #SmartVideo to edit and distribute key session takeaways and executive summaries. This reinforces the learning and value for attendees, keeping them engaged and providing valuable content that extends the life of the summit.
Comprehensive ROI Reporting
Benefit: Demonstrate event success and improve future strategies.
Utilise #SmartData to provide detailed post-event analytics to sponsors and stakeholders, demonstrating attendee engagement and the overall impact of the summit. This data-driven approach helps in refining future event strategies and showcasing the event’s success.
Continuous Community Engagement
Benefit: Foster long-term engagement and retention.
Use #SmartAI to foster a year-round community by offering regular content updates and interactive opportunities. This keeps the summit's momentum alive and strengthens the community, encouraging continued engagement and participation in future events.

Book a FREE Strategy session